Lead Generation For Lawyers: Your Free EBook Guide

When it comes to lead generation for lawyers, our agency has a wealth of experience. But aside from our conventional PPC, Google Ads-based approach, what have we picked up over 15 years of working primarily with solicitors and law firms for their search marketing?

Measured Marketing’s proprietor and marketing team lead, Mike Hayden, has decided to write a free EBook codifying some of the tips and tricks of the trade that will stay timeless even as PPC ads and Google themselves change around us. 

Lawyers: Convert More Website Visitors into Enquiries is a comprehensive short read that covers every aspect of site design and copywriting for lawyers that want to get a head start on overhauling their digital presence.

See an extract from the book below! You can download it for FREE here.

Generating Leads For Lawyers: A Book Extract

“People buy professional services from professionals, which means other human beings (At least until Artificial Intelligence takes over!). They don’t buy a professional service from a logo, brand or even a firm.

The skills, abilities, availability and reliability of that particular individual professional that will actually be doing the work will make the biggest difference to the quality of the service provided. That is how all services work.

In your website visitor’s mind will be the question “Where is my professional?” The answer should be in the form of a profile picture with a name and contact details prominently displayed on your website.

The pages will also be more effective if it is written from the perspective of that professional. It will help build a lot of trust and rapport.

If your page says for example “Solicitor Jones helps people who need immigration advice” that isn’t really a professional speaking to the reader. This makes it much easier for me to say no to “Solicitor Jones”. If the page says “I” can help “you” with “your situation” then that makes it a lot harder to say no. Solicitor Jones is talking to “you” directly. Especially if Solicitor Jones has a profile picture in the corner of the page smiling at you.

As we have mentioned previously visitors aren’t that interested in the name of the firm or the professional to start with. So using “I” instead of the name of the firm / solicitor also makes your pages easier to read as well as being more effective at converting.”