When you’re doing digital marketing for your firm, you want an agency that generates leads. But what if you could get a digital marketing agency that’s great at not just generating buzz and clicks, but actual calls, enquiries and conversions?
At Measured Marketing, we specialize in PPC advertising for lawyers in Wirral, Chester and Liverpool. We know you want to get the most out of your marketing budget, and that’s why our Google Ads campaigns are catered to cutting out the high spend, high engagement logic of other agencies and sticking to helping you do what you do best: getting clients and cases who are just a Google search away from your page.
All of our legal clients benefit from:
- A money-saving, data-driven approach. Informed by years of doing PPC management for lawyers. We draw on past performances and the data you give us to not just improve, but beat the standards we set year on year.
- Transparent, honest reporting. Monthly or weekly, we’ll be happy to go over account performance, suggest tweaks and fixes, and scale down or grow the campaign to your expectations from it.
- A specialist agency experience. Many legal marketing agencies try to offer a one size fits all solution. This can often lead to a Jack-of-all-trades dilemma: not with us. PPC is our bread and butter.
- Support beyond Google Ads. We don’t just want to get you clicks – we want to get you leads! We’ll help you to optimise your site and even create landing pages to help your campaigns maximise your return.
With over 15 years of experience in the PPC industry, we specialise in law firms. Whether you’re in personal injury, HR, motoring or any high turnover aspect of law, we’ve helped law firms like yours build winning campaigns at the top end of their industry.
Contact us today to discuss your firm’s PPC marketing.
The Importance of PPC for Lawyers
Digital marketing has changed the way businesses attract and engage clients, including law firms. As more people use the internet to find legal services, having a strong online presence is essential. Among the various digital marketing strategies, Pay-Per-Click (PPC) advertising is especially effective for law firms.
That’s because law firm digital advertising relies on the potential of the platform for lead generation. Whether in the form of a detailed form submission or a phone call. People who visit a law firm’s site are likely to already have a high intent to convert – with PPC, you can maximise your ability to reach these high intent impressions and start to turn them into clicks and turn those clicks into converted, paying clients.
Less service-based businesses might be happier to splash money on expensive display advertisements on unrelated sites. But you’re not selling a product – you’re selling legal aid! That’s why good PPC management for lawyers can be the difference between burning money and raking in clients that beyond justify your marketing budget.
PPC advertising allows law firms to appear at the top of search engine results pages (SERPs) almost immediately. Unlike organic search results, which can take months to improve, PPC ads provide instant visibility. This is especially beneficial in the legal sector, where clients often need help quickly.
Google Ads helps you capitalise on that sense of urgency and avoids steering traffic to your competitors. You can get a quick and measurable return on investment that scales with your needs, with:
Immediate Results and Targeted Reach
One of the biggest benefits of PPC is the ability to see immediate results. When someone searches for legal services in Liverpool, a well-crafted PPC campaign ensures your firm appears prominently. This targeted approach means you’re reaching people who are actively looking for legal help, increasing the chance of conversion.
This beats long-term strategies like SEO, which rely on months of patient work and optimisation before you begin seeing results. With PPC, you hit the ground running: impressions and clicks start from the day you turn the campaign on.
Google Ads can go further than just keyword targeting, however. Through match types, you’re able to encompass a whole range of related searches and search terms: ‘ppc services for lawyers’ might become ‘ppc marketing for lawyers’, for example. Equally, doing this increases the possibility of getting unrelated or tangential search terms, such as ‘personal injury lawyers’. Given you’re being charged per click, this is something to watch out for!
With PPC, your reach is as limited as your budget. A good law firm PPC agency will help steer you toward your target audience with bid modifiers, demographic targeting and effective keyword management to keep costs down and results coming in. We’ll keep your cost per click CPC down and your conversions high.
Cost-Effective and Measurable Marketing
PPC campaigns are very cost-effective, especially compared to traditional advertising methods. You only pay when someone clicks on your ad, ensuring your marketing budget is spent on genuinely interested prospects. Additionally, PPC provides detailed analytics, allowing you to measure your campaign’s performance accurately. This data-driven approach helps optimize campaigns for better results over time.
You’ll be clued into everything that’s going on, as we provide detailed monthly reports and we’re always a call away to organise a meeting. We love chatting about the campaigns we’re running, and we’re more than happy to explain anything about the winding world of Google Ads you need to know.
All of our reports are comprehensively laid out PDFs. They’ll contain the key stats, search terms and keywords, and the conversion sources along with a whole host of data relevant to your individual campaign. We know there’s no one-size-fits-all solution with PPC campaigns, and that’s why no two of them look the same.
Want to see what one of our reports looks like? Check out our article here!
You Set The Limits
Worried that you’ll just be setting an ad loose into the wild with no control over who clicks? Don’t be. Google’s auction system means you’re always paying just enough to beat your nearest competitor. Smaller firm and worried about tangling with larger ones? We’ll help you identify the niche keywords that will help you outshine them.
The playing field is always level in Google Ads: you set the budget per day, and spend stops when Google reaches it. Proper PPC management lies in optimising around this and filtering out unnecessary expenses with things like negative keywords.
The pay per click advertisement model is just that – we aim to provide advertising that doesn’t just focus on generating a click, but converting it too.
That saves you – and the campaign – money.
Why Go Local For PPC?
It’s a burning question: what benefit does hiring an agency that’s nearby have? For one, it boosts our responsiveness immediately. We’re free to troubleshoot problems when and where you need it: you know what time it is for us, and us for you!
Outsourcing PPC abroad can lead to problems when campaigns that have been left auto-managed start hitting stumbling blocks or you’re unhappy with aspects of the messaging. That’s why it’s vital that you’re able to stay in contact with the people doing your PPC management, and that’s what we prize with our clients: we’re adaptable, transparent and open with every aspect of your campaign.
As a legal marketing firm, our agency brings deep knowledge of the industry and the market. We know what resonates with the client and how to craft messages that appeal to potential clients across Liverpool, Wirral, Chester and nationally. With Google Ads, you’re able to tailor ad copy and targeting to encompass whole local areas, an aspect we’ve found can really give a campaign a solid boost.
There’s a whole suite of local targeting options open to PPC campaigns in particular. Looking to expand your firm but only want clients from your local area? Google Ads has you covered.
In-Depth Knowledge of The Market
Being based in the UK gives us an edge in understanding the local clientele’s behaviour and preferences. We know the local competition, demographic specifics, and legal needs of the community. This knowledge helps us create highly targeted PPC campaigns that are more likely to succeed.
Whether you’re advertising strictly in your local area or looking to go national, Google provides options for targeting that we’re well familiar with utilising to concentrate or expand your reach as and when you need it. We provide responsive PPC marketing that is client-focused.
Personalized Service and Immediate Support
Choosing a local agency like Measured Marketing means you get personalized service. We believe in building strong relationships with our clients, offering immediate support and continuous communication. Our team is always available to discuss your needs, provide updates, and make necessary adjustments to your campaigns promptly.
Of all the digital marketing methods, PPC can be by far one of the most expensive. You shouldn’t outsource that kind of money to a person managing it far away and on the cheap – an investment in an accountable and present agency ready to talk to you when you need is vital.
We offer free, no-obligation PPC audits for all prospective clients: contact us to find out more!
How Measured Marketing Can Help Your Law Firm
From set up to launch and continued management, our PPC services for lawyers have delivered proven results across many fields of law. From HR outsourcing providers to motoring, we have a depth and breadth of experience managing campaigns with budgets that ranged from £500 to £100,000 a month. We’ve made a real difference in all of them, reducing costs whilst still driving a competitive performance at the top of the industry and helping their firm stand out.
There’s many aspects of our service you won’t get with other legal marketing firms, including:
Customized PPC Strategies
At Measured Marketing, we don’t believe in a one-size-fits-all approach. We take the time to understand your law firm’s unique strengths and goals. Our team of experts then creates customized PPC strategies that highlight your services and attract the right clients.
From highlighting unique offers like no win no fee to case studies and years of experience, there’s so many aspects of your firm that will help people decide then and there on a search results page.
Keyword Optimization
Effective PPC campaigns rely heavily on the right keywords. We conduct thorough keyword research to find the most relevant and high-performing keywords for your law firm. We avoid being generalist and try for targeted, long-tail keywords that will help you get direct to searchers in high-intentionality, converting mindsets.
We’ll also help you get a leg up on competitors, targeting their terms to make sure your offer appears before them in their search results – no matter how good their SEO is!
Compelling Ad Copy
Our experienced copywriters create compelling ad copy that grabs attention and resonates with potential clients. We focus on clear, concise, and persuasive messages that highlight your law firm’s expertise and unique selling points. Prospective customers typically only read the top of a page, so our copy aims to maximise your impact and ability to immediately grab a reader. Reducing bounce rates and driving conversions is our main objective.
Just because people are searching, it doesn’t mean they’re a lock – our copy can help turn glazed over eyes into focused clicks.
Landing Page Optimization
A successful PPC campaign goes beyond just getting clicks. We optimize and even create your landing pages to ensure that visitors turn into clients. This involves creating user-friendly, informative, and engaging landing pages that provide a seamless experience for your potential clients.
A good landing page can be crucial to your success, ensuring consistent messaging, CRO targeted copy, and clarify points of contact.
Success Stories
You can see a case study for the success we’ve brought one of our legal clients here.
Our track record speaks for itself. We have helped many law firms in Liverpool achieve their marketing goals through effective PPC campaigns. Our clients have seen significant increases in website traffic, higher conversion rates, and ultimately, more clients.
We believe in going above and beyond for our clients. A successful campaign isn’t one that provides you a cosmetic boost and makes you feel good. It is a firm ROI with no dramatic fluctuations and a commitment to not only preserving but improving a campaign.
No Automations, Just Solutions
We’re always learning. That’s why we stress a reliance on past data other agencies don’t. In an age where Google is increasingly automating the platform, we’re prepared to go against the grain and instead personally manage every aspect of your campaign with a human hand. That’s how you know you’re getting a level of commitment and oversight that goes above and beyond industry standard.
We’re not big believers in ‘put it up and let it run’. Our campaign management stresses constant split testing, copy iteration, landing page and even – when possible – site tweaks to sharpen your conversion rates and help you get the most for your money.
Always Testing, Always Improving
We employ A/B testing – where one ad goes against an older ad, or one landing page goes against another page – to keep improving your campaign with hard data. These tests will generally start well after your campaign has been set up, providing a baseline of data to test against to see whether new additions are improving performance.
This way you know our PPC management strategy is delivering concrete results for you. There’s always room for improvement in any campaign, and we’re committed to realising that for you.
Your Legal Marketing Service: Measured Marketing
In the competitive legal industry, having a strong online presence is crucial. With our expertise in legal marketing, Measured Marketing is your go-to partner for effective PPC advertising. We understand the industry and the market and have the skills and experience to help your law firm thrive.
Whether you’re a long-term PPC veteran feeling disillusioned with your agency or just getting started with digital marketing for the first time, we’ll help orient your firm, find the critical areas you can improve and focus on, and deliver a campaign that consistently brings in brilliant results for you.
As Google Partners, our campaigns are certified within the top 10% of agencies utilising the Google Ads platform. We have a proven record of delivering strong results for our clients in the top percentile of performance score.
With access to unique analytics, tools and modifiers that can help us get to provide the most balanced, measured approach to your marketing, what’s stopping you?
Contact us today to learn more about how our services can benefit your firm and start attracting more clients.