Marketing That Works
Many people think that PPC ads are best utilised by those with products to directly pitch to a customer rather than a service that requires the personal touch to sell, but PPC lead generation is a lucrative if you know key tips and tricks. As a Google Ads pay-per-click (PPC)…
The short version: Microsoft Ads UET (universal event tracking) tags are tracking tools for harnessing audience data on your site. Where they’re present, they’ll gather data on everything from demographic information on the user to what they do on your site. But what does that actually mean for marketers? The…
When it comes to Google Ads, there are many more factors in play than just your ad copy, keywords, or anything else that appears in the editor. It’s good to have an ad that gets clicks, but what happens after that click is just as important. Where has the person…
In the fast-paced world of digital marketing, understanding and effectively utilising platforms like Google Ads is crucial for business success. With over 8 billion searches conducted daily, the opportunity for businesses to reach their target audience through Google Ads is immense. Whether it’s through a Google My Business profile to…
Spending more time managing your marketing than your business? Overwhelmed by jargon and metrics? Not sure about a way forward for your Google Ads campaign? Why not hire our professional Google Ads management services. We’ve been in the PPC game for over 15 years, helping clients just like you create…
Local PPC (pay-per-click) marketing is a staple in the small business digital marketing toolkit, providing them with an efficient way to drive traffic and generate leads. Among the myriad of platforms available, Google Ads stands out as the platform of choice, responsible for the vast majority of ad traffic. If…
PPC (Pay-Per-Click) management is a digital advertising strategy where businesses pay a fee each time their ad is clicked. This highly targeted form of online marketing primarily focuses on platforms like Google Ads. With Google Ads being the principal platform for PPC, businesses can display their ads prominently in search…
What Does PPC Mean? PPC stands for Pay-Per-Click. It’s a type of online advertising where you pay a fee each time someone clicks on your ad. PPC ads can appear on search engines like Google and on social media platforms. The goal is to drive traffic to your website and…
Google Ads is a powerful tool for driving targeted traffic and conversions, but it requires a thoughtful approach to get it right. Whether you’re a seasoned digital marketer or a business owner stepping into the world of pay-per-click (PPC) advertising for the first time, following a structured onboarding checklist ensures…
In Google’s recent marking keynote, we saw a hands-on demonstration of Google’s new AI. ‘50% of new search enquiries are completely new,’ said chief business officer Phillip Schindler, ‘that number has held steady for over a decade’. This – along with Google’s recent automation and AI overview updates – reflects…
See in this video how we generate over 300 enquiries per month for a law firm. This is a completely free Google Ads PPC Case Study. Screenshots from the video: (351 enquiries for under £20 each) (most enquiries are telephone calls which are much higher quality) Summary This guide is…
Early last year, the US Department of Justice announced that they were starting a Google lawsuit over “monopolizing multiple digital advertising technology products”. The industry implications of this lawsuit are huge: with the potential for everything from stricter regulations on Google Search to the breaking up of the predominance Google…
Why You Need a Human Approach to PPC Automation In the digital age, Google Ads has revolutionised the way businesses reach their target audience online. With its array of automation tools promising efficiency and ease, many marketers have embraced the idea of hands-off PPC (Pay-Per-Click) management. However, beneath the veneer…
Today’s digital world revolves around search engines, and Google’s search ads definition changes mark a decisive shift. With the internet constantly changing, it is crucial for advertisers to understand search ads, and even more so when the definitions change. Today we’ll explore Google’s new search ads metrics definitions changes. Search…
In digital marketing, there’s always a dense jargon or menacing acronym – but what is the key value proposition of PPC campaigns? In this article, we’ll tell you what Google search campaigns can do for your business. We’ll also aim to explain how – beyond raising brand awareness – they…
When considering digital marketing strategies, many businesses turn to Google AdWords to boost their online presence. However, the costs associated with this advertising platform can be a significant concern. In this article, we will demystify Google AdWords advertising prices, explain the various AdWords fees, and help you understand how to…
Looking for the best CRO agency Chester? Measured Marketing are a PPC marketing agency who have been delivering top-ranking CRO results for over 15 years. Our conversion rate optimisation services have generated positive returns for local businesses like yours across numerous industries. CRO Agency Chester: What You Need To Know…
In our digital age, Pay-per-click (PPC) advertising has emerged as one of the most potent tools for online businesses to drive traffic, generate leads, and increase sales. However, setting up a PPC campaign is only half the battle won. The real success lies in effectively measuring and optimizing its performance…
If you’ve dipped your toes into the field of online advertising, there’s no doubt you’ve come across the term “PPC”. But, what exactly does it entail? And what does PPC mean in the context of digital marketing? This article serves as a comprehensive guide, unravelling the essence and significance of…
Introduction to B2B PPC Marketing B2B PPC Marketing is an offshoot of PPC (pay-per-click) marketing. It caters to business who aim to have other businesses as clients. This might all seem intuitive, but these are important distinctions to make! Why? B2B clients have very different campaign dynamics from more traditional…