Preparing your law firm for success? Discover the fundamentals of SEO & how to apply it with our Introduction guide. Read now!
Boost Your Firm with Custom Legal Marketing Services: Strategies Revealed By Experts
Harness the power of legal marketing services with this comprehensive guide! Understand why legal marketing is important, how to create a successful plan, and which laws/regulations apply. Get started now!
Mastering Law Firm PPC: A Comprehensive Guide to Success Strategies and Tips
Learn about the importance of law firm marketing and how to use SEO, PPC campaigns, content marketing, social media, email list building, branding, optimization and analytics to ensure success. Take action on your firm’s marketing strategy now.
Generate AI Written Content In Bulk, That Shows as 100% Human, Using OpenAI’s GPT-3
Here’s a Google Sheet I made that you can use. It scrapes content from your chosen urls, and rewrites it as unique content. This content seem to do especially well on AI detectors. [EDIT: I’ve made a new much better version of this tool: https://autosheets.ai/free-tools/seo-content-writer/ The below is re the old…
Your 8 Step Guide To High Converting Website Copy
These are the exact Instructions on how we write copy that doubles enquiries. How Important Is Copy? Your website copy is your sales pitch. And just like the best salespeople can be 2 to 4 times better than the worst salespeople, good website copy can multiply your inquiries. Having high…
Google Phases Out Expanded Text Ads: A Major Change for Search Engine Marketing
Google has announced that it will be phasing out expanded text ads (ETAs) for search engine marketing. This is a major change, as ETAs have been around since 2016 and offered advertisers more space to communicate their message. However, Google believes that the time has come to move on to…
Google Ads Budget: A Comprehensive Guide to Strategize, Set, and Manage Your Campaign Budget
In the ever-evolving digital landscape, efficiently navigating online advertising is crucial for your business’s growth. Central to this is mastering your Google Ads budget, a vital component of any successful digital marketing strategy. The concept of a Google Ads budget is simple. It is the amount you’re willing to spend…
Digital Marketing for Retailers
Digital marketing can be a great asset for retailers, offering a way to connect with potential customers who are looking for products and services that the retailer offers. By utilising techniques such as search engine marketing, retailers can ensure that their store appears prominently in search results, making it more…
Digital Marketing Experts: What You Need To Know
Digital marketing experts are invaluable assets for businesses aiming to enhance their digital footprint and attract new customers. Unlike businesses attempting to manage their own online marketing efforts, digital marketing experts possess the experience and expertise required to craft successful campaigns that effectively target the right audience. They offer a…
Good CTR For Google Ads: What Is It and How to Improve Click-Through Rates
What Is CTR (Click-Through Rate)? CTR, or Click-Through Rate, is a metric used in Google Ads to help measure the effectiveness of an ad. It is the number of clicks an ad receives divided by the number of impressions it served. In other words, it is a way to see…
Google Adwords Costs
The main cost for Google Adwords is usually the cost you pay to Google which is known as you Ad Spend. There are a couple of other costs typically associated with campaigns: If you are paying an agency or a freelancer to manage the campaign for you then that will…
Deleting Your Google Ads Account: What You Need to Know
There comes a time for many business owners when they must ask themselves whether or not deleting your Google Ads account is the way forward. This is a big decision, and it’s not one to be taken lightly. In this blog post, we will explore the consequences of deleting your Google…
Potential pitfalls in Pay Per Lead Marketing- PPC Agency
The obvious thing to watch out for with Pay Per Lead Marketing is the quality of the lead. If you agree to pay a fixed cost per lead then it is in the agency’s interest to send you the cheapest leads they can get. There are three things to watch…
Why you should consider a PPC marketing strategy for your business
In the world of digital marketing, there are so many ways to generate traffic to your website, from SEO content campaigns to large-scale PR campaigns. PPC, or pay-per-click marketing, is successful for many reasons. We discuss the benefits of a PPC campaign below. You only pay when a user is…
Why PPC Promotion Is Great for Promoting Events
PPC promotion and social media advertising stand out as powerful tools for driving engagement and attendance at business events. By strategically leveraging these digital marketing methods, businesses can effectively reach potential customers and boost event participation. Here are some essential tips on utilizing PPC and social media ads to their…
What Google’s BERT algorithm means for PPC
In October 2019, Google released a new algorithm update called BERT, which has a direct impact on SEO but also implications for paid search. Let’s take a look at what exactly BERT is and why context is now everything. What is BERT? BERT stands for Bidirectional Encoder Representations from Transformers.…
Use first party data to boost PPC performance
Marketers can produce a better return from their PPC investments by incorporating first party data across campaigns. Using information gathered from analytics platforms, subscriptions, sales data, incoming call data and resource downloads, PPC marketers can make more informed decisions when it comes to campaigns. These decisions can, in turn, generate…
Leveraging Negative Audience Google Ads & Powerful Exclusion Strategies
Introduction to Negative Audience and Exclusion Concepts in Google Ads Google Ads has become an essential part of digital marketing strategies for businesses across the globe. But with this ubiquity comes the immense competition, making it challenging for brands to stand out and reach their intended audience efficiently. This is…
The differences between B2B and B2C PPC advertising
Whether your business is B2B or B2C, it’s important to get PPC advertising for both types of audience right. Below, we discuss the similarities and differences when it comes to connecting with your potential buyers. PPC campaigns for B2B Targeting and timing In order to generate business leads, B2B advertisers…
Prohibited ads across social and search platforms
There are certain types of content that are not allowed to be used in ads, and having this insight beforehand can save marketers valuable time when creating and uploading ads. Let’s take a look at the rules across social media, Google and YouTube. Facebook and Instagram Prohibited ad content on…