Have a read of the key trends to look out for in the world of PPC this year, driven by technological advancements. Advertisers will take control of PPC automation 2020 is the year that advertisers will take back control of automation and decide which software features they want to use…
PPC best practices for 2020
Applying new strategies and incorporating new features into your paid search campaigns is an effective way to improve performance. This article offers tips on how to develop your existing PPC strategy and bring it up to standard in 2020. Review your PPC budget This is a task that should be…
Parallel tracking to become mandatory for Google Ads video campaigns
From 30 March 2020 parallel tracking will be mandatory for all video campaigns, in order to increase mobile site speed. What is parallel tracking? Parallel tracking is a useful tool that brings visitors directly to a landing page upon clicking whilst measuring the ad click in the background using third-party…
Affinity Audiences Google Ads: What You Need To Know
In order to create a more personalised experience for people searching online, Google Ads has added two new audience segments – Affinity Audiences and Seasonal Event Segments for In-Market Audiences. For affinity audiences Google Ads has innovated a number of new features that help sharpen targeting and improve the service’s…
Introduction of Google gallery ads
Google is introducing a new search ad format for mobile, which will enable advertisers to feature up to eight images in a gallery ad. What are gallery ads? Consisting of four to eight images in a carousel that people can swipe through, gallery ads also include a 70-character description and…
Harness the Power of AI for PPC: Optimization and Performance
In today’s technologically-driven world, Artificial Intelligence (AI) plays a pivotal role in reshaping various industries, and Pay-Per-Click (PPC) advertising is no exception. By leveraging AI, PPC practitioners can turn vast amounts of data into actionable insight, driving more profitable campaigns while reducing manual labour. So, what exactly does ‘AI for…
PPC Trends 2024: The Ultimate Guide to PPC Trends & Growth Strategies
AI and Machine Learning in PPC Trends In 2024, the integration of Artificial Intelligence (AI) and Machine Learning in optimizing Pay-Per-Click (PPC) advertising is expected to have a momentous impact. Both AI and Machine Learning are rapidly becoming crucial components for advertisers aiming to stay ahead in an increasingly competitive…
How to get the most from your PPC product feeds and campaigns
To improve the probability of your products showing up on Google, there are a few tasks you should be completing regularly. Let’s take a look… Make ads relevant Many people search for particular products online, so in your titles you should include relevant keywords that searchers will be likely to…
How to create perfect ad copy for paid search
Writing effective paid search ad copy is not easy – just ask any marketer and they will agree. This article focuses on three tips to create ad copy that gains clicks and conversions. Create compelling, well-written content It used to be fairly easy for businesses to make it to one…
How to create a Paid Search Audience Strategy
Strategy is key for every aspect of digital marketing, to ensure that you are targeting the right people and communicating the relevant messages. In paid search via Google, having an effective audience strategy is vital. What is a Paid Search Audience Strategy? With paid search advertising you are targeting those…
Master PPC Performance Optimization: Strategies to Skyrocket Your Campaigns
Introduction to PPC and Performance Optimization In recent years, Pay-Per-Click (PPC) advertising has emerged as a crucial aspect of digital marketing. Within this vast landscape, a particular area that demands attention is PPC performance optimization. If you’ve ever wondered what it is or why it’s important, then you’re in the…
How privacy and automation are impacting PPC
The ever-changing landscape of Google Ads can leave PPC professionals on the edge of their seats as they await the next announcement. Privacy and automation are two trends for 2020 that will have a direct impact on PPC campaigns. Let’s delve deeper… User trust Users are becoming more focused on…
Google redesigns desktop search to highlight ads
Following the mobile version of the new black ad label that was launched in May 2019, Google has now rolled out the updated design on desktop search results, too. What does this new ad label do? The black ad label replaces the green outlined label that was introduced by Google…
Google Ads’ ad extension test allows advertisers to capture leads
To help advertisers capture leads from their text ad campaigns, Google is beta testing a new ad extension. This new lead form extension will enable searchers to request information from Google search ads. How does the new extension work? To create the lead form extension you simply need to: Click…
Crack the Code: Ultimate PPC Acronyms and Advertising Terms Decoder
If you’ve dabbled in digital marketing, you’ve likely come across a variety of acronyms that may seem like they’re written in a secret code. Fear not! This guide is here to help break down and explain the most important PPC acronyms and terms you need to know to excel in…
9 PPC Tips 2024 Edition
Everyone wants to know how to make their PPC campaigns the best they can be, so we have rounded up nine top PPC tips for 2024 that you can apply to your campaigns this year. Consider a Campaign Restructure Sounds drastic, but following an audit of your account by a…
6 metrics to help identify growth opportunities in search campaigns
The share metrics in Google Ads are ideal for showing advertisers potential opportunities for growth, yet they can be slightly complicated to understand. Here are six share metrics that may help you improve your search campaigns. The competitive metrics Competitive metrics are those metrics that compare your ad’s performance against…
5 questions you should be asking your PPC agency
Before choosing whether or not to outsource your PPC advertising, it’s important to find the PPC agency or PPC professional that is right for your business. Have they worked in your industry before? Are they experienced PPC professionals? This article takes a look at the five most important questions you…
Landing Page Navigation – For Google Ads – Why You Should Delete It
You have a hose, you want water to go in one end and come out the other. But then you put six holes in it for a laugh. That is what you are doing if you have landing page navigation If you are running a google ads campaign you should…
Age Bid Adjustments – PPC Agency Wirral
Currently within Google Ads these are the available age categories: You can set bid adjustments on these categories, or you can exclude certain age groups altogether. If all age groups make orders / enquiries of the same value, then typically you would set a bid adjustment in proportion to their…