Marketing That Works
In the world of digital marketing, ensuring your ads reach the right audience is a key success factor. This is where Google Ads bid adjustments come into the picture. But what are they exactly? And how can they help you optimize your ad campaign? Put simply, bid adjustments in Google…
On-page Search Engine Optimisation is an important aspect in getting the webpage ranked in the Google Search Results. On-Page SEO should be a priority because the elements are within the website and the factors can be controlled by the website owner or web developer. On-page optimisation has several factors including…
Every discussion about Search Engine Optimisation (SEO) invariably includes the term “SEO keywords.” SEO keywords are a crucial element of SEO, and their significance in driving traffic and improving webpage rankings remains a topic of debate among SEO specialists and managers. What are SEO Keywords? To appreciate the importance of…
SEO or Search Engine Optimization is a common term used whenever someone talks about blogs, articles, and websites. So, What is Search Engine Optimization? SEO fundamentals is a broad subject that aims to improve the visibility of the website in search engine rankings and help increase organic traffic. SEO is…
Welcome to your journey into mastering SEO basics. This comprehensive start-to-success beginner’s guide aims at equipping you with the necessary skills, strategies and understanding to optimize your website effectively for search engines and subsequently boost your online visibility. If you’ve ever asked yourself what SEO is and how it works,…
What Is SEO? For those unfamiliar with the concept, ‘Search Engine Optimization’ or SEO, may appear as a technical buzzword known only to IT professionals. However, today’s increasingly online environment demands otherwise. Everyone, from bloggers to businessmen, needs to grasp the fundamentals of SEO and its categorical significance in the…
What are they? Which is more important? What gets you rankings? Onsite SEO or On-Page SEO are things you do to your own website to improve your search engine rankings. Including making your site more search engine friendly, adding keywords to pages and linking related pages together. Offsite SEO is…
Knowing what an enquiry is worth can be really helpful when deciding if your marketing is working. It can help you make better business decisions. With some forms of marketing including Google Adwords (my field) you can get good data back on what you are paying, on average, for each…
Should You Track Calls? If you offer a service then a lot of your enquiries likely come in by telephone. Call tracking for Adwords allows you to see which visitors have called from within Adwords and Analytics, so it is linked to all the other Adwords and Analytics data for…
If you offer a service then it is likely that most of your enquiries will come in by telephone. If you are a client of mine then I will highly recommend that you use paid call tracking to track where these telephone enquiries are coming from. The call tracking system…
Does Google Adwords work and will it work for you? These are great questions to consider if you are looking for more business. Google Adwords is one of the most measurable forms of marketing. This means if your account is set up properly you can track exactly what you are…
Having a competitive edge in the digital marketing world is crucial in today’s fast-paced business landscape. One such strategy that businesses can employ is Pay-Per-Click (PPC) advertising, an internet marketing model where advertisers pay a fee each time their ad is clicked. However, managing this process isn’t simple, and this…
If you’re setting up a Pay-Per-Click (PPC) campaign, an integral part of your success depends on the ad copy. The perfect blend of creativity and strategy, PPC ad copywriting can be the determining factor between an average and an impressive click-through-rate. In this comprehensive guide, we’re here to share essential…
I was doing some research on the weekend and I came across this question on quora: How do you get prospective clients to come into a lawyer’s office when they call on the phone and all they want to know is “how much will the lawyer charge me to handle my case?”…
This post talks about the first business law of nature: noise. What it is and what you can do about it. Even Bill Gates can’t stop noise. He did something else instead. Not the kind of noise that you hear. Unless perhaps you are listening to a radio station that isn’t…
Visitors start with a very fleeting interest. Even once they have become more interested they want to make the right decision but with as little effort as possible. If they can read a 100 word page that persuades them to enquire then they would prefer that over having to read…
When it comes to lead generation for lawyers, our agency has a wealth of experience. But aside from our conventional PPC, Google Ads-based approach, what have we picked up over 15 years of working primarily with solicitors and law firms for their search marketing? Measured Marketing’s proprietor and marketing team…
Do you have an effective marketing strategy or are you just expensive? Like most service based companies your ideal client is probably a big company or individual with plenty of cash and a large need for your services. You may even have tried to entice this type of client by…
Here is a little productivity technique I use that you may find useful. It is mainly to see how your business is progressing. Usually I come in and one of the first things I do is write my todo list for the day. I then have a key that I use…
In today’s digital world, one of the most effective ways to advertise your legal services is through Google Ads, previously known as Google AdWords. Google Ads has become a crucial tool in online marketing campaigns. It provides a rich platform to display your ads to a wide online audience and…