Marketing That Works
Early last year, the US Department of Justice announced that they were starting a Google lawsuit over “monopolizing multiple digital advertising technology products”. The industry implications of this lawsuit are huge: with the potential for everything from stricter regulations on Google Search to the breaking up of the predominance Google…
Why You Need a Human Approach to PPC Automation In the digital age, Google Ads has revolutionised the way businesses reach their target audience online. With its array of automation tools promising efficiency and ease, many marketers have embraced the idea of hands-off PPC (Pay-Per-Click) management. However, beneath the veneer…
Introduction to B2B PPC Marketing B2B PPC Marketing is an offshoot of PPC (pay-per-click) marketing. It caters to business who aim to have other businesses as clients. This might all seem intuitive, but these are important distinctions to make! Why? B2B clients have very different campaign dynamics from more traditional…
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Unlock the benefits of PPC with a Chester-based expert. Benefit from researching and optimising your campaigns, understanding and tracking your customers, and more. Take away key tips and examples with ease.
Digital marketing experts are invaluable assets for businesses aiming to enhance their digital footprint and attract new customers. Unlike businesses attempting to manage their own online marketing efforts, digital marketing experts possess the experience and expertise required to craft successful campaigns that effectively target the right audience. They offer a…
The main cost for Google Adwords is usually the cost you pay to Google which is known as you Ad Spend. There are a couple of other costs typically associated with campaigns: If you are paying an agency or a freelancer to manage the campaign for you then that will…
Having a competitive edge in the digital marketing world is crucial in today’s fast-paced business landscape. One such strategy that businesses can employ is Pay-Per-Click (PPC) advertising, an internet marketing model where advertisers pay a fee each time their ad is clicked. However, managing this process isn’t simple, and this…