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Conversion Rate Optimisation
Good CTR For Google Ads: What Is It and How to Improve Click-Through Rates
What Is CTR (Click-Through Rate)? CTR, or Click-Through Rate, is a metric used in Google Ads to help measure the effectiveness of an ad. It is the number of clicks an ad receives divided by the number of impressions it served. In other words, it is a way to see…
First But Still No Enquires
So you’ve finally climbed up the ladder to the top of Google for your target keywords and you have sat patiently by the phone for a week and it has not rang. What do you do now? 1) The Stuff You Should Have Done At The Start – Use Google’s…
What Is Conversion Rate Optimisation?
In an increasingly digital world, the competition for online visibility is fiercer than ever. To stay ahead of the curve, understanding and leveraging certain vital concepts is paramount. One such concept is Conversion Rate Optimisation or CRO. So, what is conversion rate optimisation exactly? Conversion Rate Optimisation, commonly known as…