Marketing That Works
When it comes to Google Ads, there are many more factors in play than just your ad copy, keywords, or anything else that appears in the editor. It’s good to have an ad that gets clicks, but what happens after that click is just as important. Where has the person…
In the fast-paced world of digital marketing, understanding and effectively utilising platforms like Google Ads is crucial for business success. With over 8 billion searches conducted daily, the opportunity for businesses to reach their target audience through Google Ads is immense. Whether it’s through a Google My Business profile to…
Spending more time managing your marketing than your business? Overwhelmed by jargon and metrics? Not sure about a way forward for your Google Ads campaign? Why not hire our professional Google Ads management services. We’ve been in the PPC game for over 15 years, helping clients just like you create…
Local PPC (pay-per-click) marketing is a staple in the small business digital marketing toolkit, providing them with an efficient way to drive traffic and generate leads. Among the myriad of platforms available, Google Ads stands out as the platform of choice, responsible for the vast majority of ad traffic. If…
PPC (Pay-Per-Click) management is a digital advertising strategy where businesses pay a fee each time their ad is clicked. This highly targeted form of online marketing primarily focuses on platforms like Google Ads. With Google Ads being the principal platform for PPC, businesses can display their ads prominently in search…
What Does PPC Mean? PPC stands for Pay-Per-Click. It’s a type of online advertising where you pay a fee each time someone clicks on your ad. PPC ads can appear on search engines like Google and on social media platforms. The goal is to drive traffic to your website and…
Google Ads is a powerful tool for driving targeted traffic and conversions, but it requires a thoughtful approach to get it right. Whether you’re a seasoned digital marketer or a business owner stepping into the world of pay-per-click (PPC) advertising for the first time, following a structured onboarding checklist ensures…
In Google’s recent marking keynote, we saw a hands-on demonstration of Google’s new AI. ‘50% of new search enquiries are completely new,’ said chief business officer Phillip Schindler, ‘that number has held steady for over a decade’. This – along with Google’s recent automation and AI overview updates – reflects…
Early last year, the US Department of Justice announced that they were starting a Google lawsuit over “monopolizing multiple digital advertising technology products”. The industry implications of this lawsuit are huge: with the potential for everything from stricter regulations on Google Search to the breaking up of the predominance Google…
Today’s digital world revolves around search engines, and Google’s search ads definition changes mark a decisive shift. With the internet constantly changing, it is crucial for advertisers to understand search ads, and even more so when the definitions change. Today we’ll explore Google’s new search ads metrics definitions changes. Search…
In digital marketing, there’s always a dense jargon or menacing acronym – but what is the key value proposition of PPC campaigns? In this article, we’ll tell you what Google search campaigns can do for your business. We’ll also aim to explain how – beyond raising brand awareness – they…
When considering digital marketing strategies, many businesses turn to Google AdWords to boost their online presence. However, the costs associated with this advertising platform can be a significant concern. In this article, we will demystify Google AdWords advertising prices, explain the various AdWords fees, and help you understand how to…
In our digital age, Pay-per-click (PPC) advertising has emerged as one of the most potent tools for online businesses to drive traffic, generate leads, and increase sales. However, setting up a PPC campaign is only half the battle won. The real success lies in effectively measuring and optimizing its performance…
If you’ve dipped your toes into the field of online advertising, there’s no doubt you’ve come across the term “PPC”. But, what exactly does it entail? And what does PPC mean in the context of digital marketing? This article serves as a comprehensive guide, unravelling the essence and significance of…
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Google has announced that it will be phasing out expanded text ads (ETAs) for search engine marketing. This is a major change, as ETAs have been around since 2016 and offered advertisers more space to communicate their message. However, Google believes that the time has come to move on to…
In the ever-evolving digital landscape, efficiently navigating online advertising is crucial for your business’s growth. Central to this is mastering your Google Ads budget, a vital component of any successful digital marketing strategy. The concept of a Google Ads budget is simple. It is the amount you’re willing to spend…
Whether your business is B2B or B2C, it’s important to get PPC advertising for both types of audience right. Below, we discuss the similarities and differences when it comes to connecting with your potential buyers. PPC campaigns for B2B Targeting and timing In order to generate business leads, B2B advertisers…