Marketing That Works
Many people think that PPC ads are best utilised by those with products to directly pitch to a customer rather than a service that requires the personal touch to sell, but PPC lead generation is a lucrative if you know key tips and tricks. As a Google Ads pay-per-click (PPC)…
The short version: Microsoft Ads UET (universal event tracking) tags are tracking tools for harnessing audience data on your site. Where they’re present, they’ll gather data on everything from demographic information on the user to what they do on your site. But what does that actually mean for marketers? The…