Grow your business faster, with expert pay per click advertising by a specialist PPC agency Chester.
Measured Marketing have been delivering specialist pay-per-click marketing services for close to 20 years.
With a data-driven, specialist approach, we go above and beyond to turn your clicks into clients.
Find out how our team of PPC specialists can work with you to develop a high performing campaign: with everything from optimisation to set-up and strategy.
Our PPC service has helped clients across the nation run competitive ads with a great return on investment – now we’re eager to help you.
Contact us today – your initial consultation with us is free!
What is PPC marketing?
PPC stands for pay-per-click, a model which only requires you pay a search engine, such as Google, for hosting your ads when traffic is generated. This system is effective because it means you’re only paying for genuine clicks to your site, making it a more efficient use of marketing budget.
Why is it important?
Businesses need to be visible in digital spaces where their potential customers are searching; this is especially important given the increase in mobile and voice search in recent years. This type of advertising allows you to feature highly in these searches, as well as on competitor’s websites, social media platforms and more.
How can I make it work for my business?
The success of your campaigns depends on a number of factors, from effective keyword research to strong ad copy and landing pages. A dedicated team of experts will be able to help you get the most out of your campaign spend, ensuring a positive return on investment.
Why is it effective?
PPC is an effective way to reach potential customers at the point when they are most engaged and likely to convert; it’s a highly targeted form of marketing which allows you to reach your audience with laser precision, nailing everything from the specific keywords in their search that will trigger your ads to what you spend individually on those ads.
What are the benefits?
There are a number of benefits to using pay-per-click marketing, including:
– Reach customers at the point when they are most actively seeking your service
– Cost effective – only pay when traffic is generated
– Increased visibility for your brand
– Highly targeted form of marketing
– Measurable and trackable results
If you’re looking for an effective way to market your Chester business online, pay-per-click marketing is a great option for generating a quick flow of relevant enquiries which you can naturally convert to customers.
Why Should I Hire A Specialist?
We will take the time to get to know your business and understand your specific marketing goals. Our specialist marketers will equip you with a winning digital marketing strategy. We’ll create a bespoke pay-per-click campaign that is designed to deliver results, whether that’s increased traffic, higher conversion rates or both. As a local business, we’re well-placed to deliver knowledgeable, insightful and targeted marketing that comes from an understanding of your local area.
What Should I Expect From An Agency?
You should expect:
– Regular reporting and analysis of your campaigns
– Full transparency of spend and results
– Expert advice and guidance on how to improve your campaigns
– A focus on ROI – ensuring your campaigns are delivering a positive return on investment
-A comprehensive list of case studies and testimonies
Our management will be continuous, optimising your campaign to drive better results and constantly improving on our baseline.
What Keywords Should I Rank For?
The keywords you rank for should be carefully chosen to reflect the products or services you offer, as well as the location you serve. A good provider will have a wealth of experience in keyword research and will be able to advise you on the best keywords to target for your campaigns.
How Much Should I Spend?
Your spend should be determined by your specific marketing goals; if you’re looking to generate a high volume of traffic, you will need to increase your budget accordingly. There is always a clash between quantity and quality of conversions: Google Adwords will have averages for your industry, giving you a baseline to adhere to.
How Long Does It Take To See Results?
The time it takes to see results from your pay-per-click campaigns will vary depending on a number of factors, including the competitiveness of your chosen keywords and the effectiveness of your ad campaigns. Generally speaking, you can expect to see a steady flow of traffic and enquiries within a few weeks of launching your campaign.
Your Breakdown
Once you start a campaign, there are a number of things you’ll want to monitor and look out for:
– Clicks: The number of times your ad has been clicked on.
– Impressions: The number of times your ad has been seen.
– CTR (Click Through Rate): The percentage of people who have clicked on your ad, based on the number of impressions.
– CPC (Cost Per Click): The amount you pay each time someone clicks on your ad.
– Conversion Rate: The percentage of people who have clicked on your ad and then gone on to enquiry or purchase from you.
– ROI (Return On Investment): The overall profitability of your campaign, based on the revenue generated compared to the amount spent.
PPC can be an extremely effective way to market your business online, but it’s important to understand the basics before getting started. By taking the time to learn about pay-per-click marketing and how it works, you’ll be in a good position to make the most of this powerful marketing tool.
Our Measured Marketing monthly reports will keep you up to date on all of these and more: giving you bespoke feedback, along with comprehensive logs of all the work done on your account for the month.
Our PPC Agency Chester Service
We will work with you to ensure your campaigns are as effective as possible, driving quality leads that convert into customers and clients. We’ll carry out extensive keyword research to make sure we’re targeting the right terms, and use our expertise in ad copywriting to create high-performing paid advertising that gets results.
We understand that every business is different, so we tailor our approach to each individual client. Whether you’re a small business just starting out or a large enterprise with an established online presence, we can help you achieve your goals.
If you’re ready to take your business to the next level with expert marketing, contact us on the form or give us a call!
Your Marketing, Your Data
At Measured Marketing, we believe every campaign is unique – generating its own data, its own conversions, and its own trends. When we say data-driven, we really mean it: from day one, we’ll hit the ground running, optimising from your best-performing ads and aiming to improve on the most significant performances.
Whether you’re just setting up your campaign, or you’re unhappy with a campaign that’s still running, we’ve handled all sorts of clients: the one constant across all our work is the ability to adapt, optimise, and improve on your campaign performance.
We’re prepared to go the extra mile, creating bespoke landing pages and call tracking forms to allow us to keep your marketing cohesive, targeted, and informed: with all the data generated being used to continuously drive the campaign’s performance up to new highs.
The Measured Marketing Way
Measured Marketing are a marketing agency with over a decade of experience. We specialise in Search Engine PPC Marketing like Google Ads and Bing Ads, which is the most popular and effective form of pay-per-click marketing.
We’re a team of certified professionals, which means we have the skills and knowledge to create and manage successful campaigns that get results. We’re also accredited Google Partners, which gives us access to exclusive tools, resources and support from Google.
This allows us to stay up-to-date with the latest industry changes and trends, so we can always be one step ahead for our clients.
We believe in complete transparency, so you’ll always know exactly what your campaigns are doing and how much they’re costing. We also pride ourselves on being a friendly and approachable agency, so you’ll always feel like part of the team.
We are Google Partners, which means we have access to exclusive tools, resources and support from Google.
This allows us to stay up-to-date with the latest industry changes and trends, so we can always be one step ahead for our clients.
If you’re looking for a local experienced and certified expert, get in touch with us today for a free audit.